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About

Welcome to All Heart All The Time! We are dedicated to helping you radiate beauty inside and out with our cruelty-free cosmetics and skincare products. Our mission is to enhance your unique glow while supporting animal charities with 10% of every purchase.

Shiny Smears

Mission

At All Heart All The Time, our mission is to provide high-quality, cruelty-free beauty products that make you feel confident and beautiful. We believe in the power of kindness and giving back to the community.

Our Story

Founded in 2022, All Heart All The Time started with a simple idea: to create beauty products that are not only effective but also ethical. Our journey began with a passion for animals and a commitment to cruelty-free practices. Over the years, we have grown into a brand that our customers trust and love.

Blue Eyeshadow Powder
Decorative image of blue and purple eyeshadow, showcasing vibrant and artistic makeup colors.

Meet the Founder

All Heart All The Time is the passion project of Amanda. Diagnosed with Endometriosis in 2012, Amanda faced numerous challenges and discovered that many of the makeup products she was using contained toxic ingredients. This realization sparked her journey to create a brand focused on natural, cruelty-free cosmetics and skincare.

As a proud owner of two cats—a Bengal and a Siamese—and a Chiweenie dog, animals hold a special place in Amanda’s heart. This love for animals inspired her to ensure that All Heart All The Time not only provides high-quality, cruelty-free products but also gives back to amazing animal charities.

In addition to being a dedicated entrepreneur, Amanda is a mom of three and occasionally works as a model and actress. Her multifaceted life and commitment to ethical beauty make All Heart All The Time a brand you can trust and love.

Our Values

  • Cruelty-Free: We are proudly Leaping Bunny Certified, ensuring that no animals are harmed in the making of our products.

  • Quality: We use only the finest ingredients to create products that deliver results.

  • Community: We give back by donating 10% of every purchase to support animal charities.

  • Award-Winning: We are honored to be the recipient of the 2024 Silver Davey Award, recognizing our commitment to excellence and innovation in the beauty industry.

Henna Dry Powder
Decorative image of a lipstick smear, highlighting rich color and texture.

Join Us

Connect with us on social media, subscribe to our newsletter, or contact us at support@allheartallthetime.com. We love hearing from our customers and are here to help with any questions or concerns.

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